{"id":901,"date":"2019-03-13T15:35:36","date_gmt":"2019-03-13T15:35:36","guid":{"rendered":"https:\/\/www.thekingsenglish.com\/?p=901"},"modified":"2019-03-13T16:21:41","modified_gmt":"2019-03-13T16:21:41","slug":"the-point-of-difference-in-your-ads-doesnt-have-to-be-price","status":"publish","type":"post","link":"https:\/\/www.thekingsenglish.com\/the-point-of-difference-in-your-ads-doesnt-have-to-be-price\/","title":{"rendered":"The point of difference in your ads doesn’t have to be price"},"content":{"rendered":"

[et_pb_section bb_built=”1″ admin_label=”section” _builder_version=”3.18.4″][et_pb_row admin_label=”row” _builder_version=”3.0.48″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”][et_pb_column type=”4_4″][et_pb_text _builder_version=”3.18.4″ background_size=”initial” background_position=”top_left” background_repeat=”repeat”]<\/p>\n

David and Leslie<\/a> are their own best point of difference.<\/p>\n

When you’re remodeling a home and you get three bids from good companies, the estimates will probably be close. So when homeowners have to decide how do they choose? Especially\u00a0when the costs are more or less equal across the board.<\/p>\n

DLM Builders<\/a> is a home remodeling firm in Greensboro, NC that has built a positive reputation for quality work over the past 25 years. Part of its success has been the result of repeat customers and referrals.<\/p>\n

\"\"<\/a>

Click to enlarge. Copy\/concept, David McLean, art direction, Jackie Whitt, photography, Julie Knight.<\/p><\/div>\n

Reading their customer reviews and observing how principals David and Leslie Millsaps work led us to recommend that their firm’s competitive edge is THEM. They’re easygoing, knowledgeable and nice people who understand that you’re going to be inconvenienced during a home makeover and you’ll be seeing a lot of their crew during a remodeling job.<\/p>\n

Our latest campaign, “House Guests with Hammers,” focuses on the personal homeowner concern of “who am I letting in my house?” Will they smoke? Will they play loud music that I hate for days on end? Will they respect my space and privacy?<\/p>\n

The DLM Builders ad presents the Millsaps as enthusiastic and considerate professionals who get it when it comes to “home invasions” by tradespeople.<\/p>\n

There’s no need for DLM Builders to bid on price, because it wants to compete for the better projects. So the point of difference is the way they’ve worked for 25 years.<\/p>\n

DLM Builders invested high quality photography<\/a> last year that was shot to support this strategy. Working with photographer Julie Knight, David and Leslie got plenty of images that present their personalities and emphasizes the truly mom-and-pop nature of their business.<\/p>\n

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David and Leslie are their own best point of difference.When you’re remodeling a home and you get three bids from good companies, the estimates will probably be close. So when homeowners have to decide how do they choose? Especially\u00a0when the costs are more or less equal across the board.DLM Builders is a home remodeling firm […]<\/p>\n","protected":false},"author":1,"featured_media":908,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"David and Leslie<\/a> are their own best point of difference.\r\n\r\nWhen you're remodeling a home and you get three bids for good companies, the estimate will probably be close. So when homeowners have to decide and and the cost is more or less equal across the board, how do they choose?\r\n\r\nDLM Builders<\/a> is a home remodeling firm in Greensboro, NC that has built a positive reputation for quality work over the past 25 years. Part of its success has been the result of repeat customers and referrals.\r\n\r\n[caption id=\"attachment_910\" align=\"alignright\" width=\"236\"]\"\"<\/a> Click to enlarge.[\/caption]\r\n\r\nReading their customer reviews and observing how principals David and Leslie Millsaps work led us to recommend that their firm's competitive edge is THEM. They're easygoing, nice people who understand that you're going to be inconvenienced during a home makeover and you'll seeing a lot of their crew during a remodeling job.\r\n\r\nOur latest campaign, \"House Guests with Hammers,\" focuses on the personal homeowner concern of \"who am I letting in my house?\" Will they smoke? Will they play loud music that I hate for days on end? Will they respect my space and privacy?\r\n\r\nThe DLM Builders ad presents the Millsaps as enthusiastic and considerate professionals who get it when it comes to \"home invasions\" by tradespeople.\r\n\r\nThere's no need for DLM Builders to bid on price, because it wants to compete for the better projects. So the point of difference is the way they've worked for 25 years.\r\n\r\nDLM Builders invested high quality photography<\/a> last year that was shot to support this strategy. Working with photographer Julie Knight, David and Leslie got plenty of images that present their personalities and emphasizes the truly mom-and-pop nature of their business.","_et_gb_content_width":"","footnotes":""},"categories":[13,7,1],"tags":[40,39],"class_list":["post-901","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-branding","category-uncategorized","tag-building-trades","tag-greensboro-advertising"],"yoast_head":"\nThe point of difference in your ads doesn't have to be price<\/title>\n<meta name=\"description\" content=\"DLM Builders has built a positive reputation over the past 25 years and principals David and Leslie Millsaps are their own best point of difference.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thekingsenglish.com\/the-point-of-difference-in-your-ads-doesnt-have-to-be-price\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The point of difference in your ads doesn't have to be price\" \/>\n<meta property=\"og:description\" content=\"DLM Builders has built a positive reputation over the past 25 years and principals David and Leslie Millsaps are their own best point of difference.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.thekingsenglish.com\/the-point-of-difference-in-your-ads-doesnt-have-to-be-price\/\" \/>\n<meta property=\"og:site_name\" content=\"King's English - 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