{"id":541,"date":"2018-09-02T14:00:55","date_gmt":"2018-09-02T14:00:55","guid":{"rendered":"http:\/\/forcefieldwp.com\/KE-NEW\/?p=541"},"modified":"2018-12-11T18:10:38","modified_gmt":"2018-12-11T18:10:38","slug":"a-vintage-approach-to-break-through-the-clutter","status":"publish","type":"post","link":"https:\/\/www.thekingsenglish.com\/a-vintage-approach-to-break-through-the-clutter\/","title":{"rendered":"A vintage approach to break through the clutter"},"content":{"rendered":"<p>One of our favorite ads of the last year, with an old-school nod to <a href=\"https:\/\/en.wikipedia.org\/wiki\/David_Ogilvy_(businessman)\" target=\"_blank\" rel=\"noopener\">David Ogilvy<\/a>, was this full-page placement for Pine Hall Brick StormPave\u2122 water permeable clay pavers.<\/p>\n<div id=\"attachment_414\" style=\"width: 267px\" class=\"wp-caption alignleft\"><a href=\"https:\/\/www.thekingsenglish.com\/wp-content\/uploads\/2018\/08\/phb_Flats_ASLA_fullpg_ad-e1535388912434.jpg\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-414\" class=\"wp-image-414 size-medium\" src=\"https:\/\/www.thekingsenglish.com\/wp-content\/uploads\/2018\/08\/phb_Flats_ASLA_fullpg_ad-257x300.jpg\" alt=\"\" width=\"257\" height=\"300\" \/><\/a><p id=\"caption-attachment-414\" class=\"wp-caption-text\">Click to enlarge.<\/p><\/div>\n<p>Ogilvy was a proponent of engaging and descriptive copywriting. For this ad, the location of the installation\u2014the Cuyahoga River valley in Cleveland known as the Flats\u2014gave us a platform. The river was famously polluted in then 1970s and once caught fire. This has all changed as the Cuyahoga is much cleaner, but development along the river bank has to comply with stormwater regulations. StormPave\u2122 installations don&#8217;t use sewer drains, because water seeps between the pavers into an underlayment that acts like a filter.<\/p>\n<p>The StormPave\u2122 ad is part of a series that includes the Old Pratt Street ad featuring an urban planning project on a historic street in Hartford. Here Pine Hall Brick Rumbled\u2122 pavers provided an historically accurate surface that looks like it could have been in place 200 years ago.<\/p>\n<p>These ads are running in landscape architecture magazines to reach architects, city planners and hardscape installers.<\/p>\n<p>&nbsp;<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-415\" src=\"https:\/\/www.thekingsenglish.com\/wp-content\/uploads\/2018\/08\/phb_pratt_ASLA_fullpg_ad-e1535388899156.jpg\" alt=\"\" width=\"1200\" height=\"1402\" \/><\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>One of our favorite ads of the last year, with an old-school nod to David Ogilvy, was this full-page placement for Pine Hall Brick StormPave\u2122 water permeable clay pavers. Ogilvy was a proponent of engaging and descriptive copywriting. For this ad, the location of the installation\u2014the Cuyahoga River valley in Cleveland known as the Flats\u2014gave [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":414,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[6],"tags":[],"class_list":["post-541","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-print"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>A vintage approach to break through the clutter - King&#039;s English - Advertising | Public Relations | Design | Internet Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thekingsenglish.com\/a-vintage-approach-to-break-through-the-clutter\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"A vintage approach to break through the clutter - King&#039;s English - Advertising | Public Relations | Design | Internet Marketing\" \/>\n<meta property=\"og:description\" content=\"One of our favorite ads of the last year, with an old-school nod to David Ogilvy, was this full-page placement for Pine Hall Brick StormPave\u2122 water permeable clay pavers. 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