{"id":2026,"date":"2022-10-10T20:12:00","date_gmt":"2022-10-10T20:12:00","guid":{"rendered":"https:\/\/www.thekingsenglish.com\/?p=2026"},"modified":"2022-11-16T15:38:06","modified_gmt":"2022-11-16T15:38:06","slug":"good-ol-testimonial-ads-they-still-work","status":"publish","type":"post","link":"https:\/\/www.thekingsenglish.com\/good-ol-testimonial-ads-they-still-work\/","title":{"rendered":"Good ol’ testimonial ads \u2013 they still work"},"content":{"rendered":"

[et_pb_section fb_built=”1″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_row _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_text admin_label=”Text” _builder_version=”4.19.0″ _module_preset=”default” hover_enabled=”0″ global_colors_info=”{}” sticky_enabled=”0″]For our new subscriber campaign for the 2022-2023 Bryan\"\" Series, we made it about supporting a Greensboro legacy. After all, the series is the longest running speakers program in the area.<\/p>\n

Good ol’ testimonial ads still work. So we lined up three long-time subscribers to invite new subscribers in print and television advertising.<\/p>\n

\u201dIf you include a testimonial in your copy, you make it more credible. Readers find the endorsements of fellow consumers more persuasive than the puffery of anonymous copywriters. Says James Webb Young, one of the best copywriters in history, \u2018Every type of advertiser has the same problem: to be believed. The mail-order man knows nothing so potent for this purpose as the testimonial, yet the general advertiser seldom uses it.\u201d\u00a0 \u2013 David Ogilvy<\/span><\/p><\/blockquote>\n

Watch three testimonial TV spots below:[\/et_pb_text][et_pb_video _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][\/et_pb_video][et_pb_video_slider _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}”][et_pb_video_slider_item src=”https:\/\/youtu.be\/AF29LLaMgoY” _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}” show_image_overlay=”off”][\/et_pb_video_slider_item][et_pb_video_slider_item src=”https:\/\/youtu.be\/Z36iVrYsRts” _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}” show_image_overlay=”off”][\/et_pb_video_slider_item][et_pb_video_slider_item src=”https:\/\/youtu.be\/7OGzEMU12OQ” _builder_version=”4.18.0″ _module_preset=”default” global_colors_info=”{}” show_image_overlay=”off”][\/et_pb_video_slider_item][\/et_pb_video_slider][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

For our new subscriber campaign for the 2022-2023 Bryan Series, we made it about supporting a Greensboro legacy. After all, the series is the longest running speakers program in the area. Good ol’ testimonial ads still work. So we lined up three long-time subscribers to invite new subscribers in print and television advertising. \u201dIf you […]<\/p>\n","protected":false},"author":1,"featured_media":2043,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[13,7,1],"tags":[],"class_list":["post-2026","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","category-branding","category-uncategorized"],"yoast_head":"\nGood ol' testimonial ads \u2013 they still work - King's English - Advertising | Public Relations | Design | Internet Marketing<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.thekingsenglish.com\/good-ol-testimonial-ads-they-still-work\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Good ol' testimonial ads \u2013 they still work - King's English - Advertising | Public Relations | Design | Internet Marketing\" \/>\n<meta property=\"og:description\" content=\"For our new subscriber campaign for the 2022-2023 Bryan Series, we made it about supporting a Greensboro legacy. 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