{"id":1747,"date":"2021-07-24T16:36:53","date_gmt":"2021-07-24T16:36:53","guid":{"rendered":"https:\/\/www.thekingsenglish.com\/?p=1747"},"modified":"2021-08-20T15:13:26","modified_gmt":"2021-08-20T15:13:26","slug":"publicizing-a-charity-you-may-need-to-go-the-extra-mile-to-help-out-the-media","status":"publish","type":"post","link":"https:\/\/www.thekingsenglish.com\/publicizing-a-charity-you-may-need-to-go-the-extra-mile-to-help-out-the-media\/","title":{"rendered":"Publicizing a charity \u2013 You may need to go the extra mile to help out the media"},"content":{"rendered":"<p>[et_pb_section fb_built=&#8221;1&#8243; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_row _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; custom_padding=&#8221;|1px||||&#8221;][et_pb_column type=&#8221;4_4&#8243; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221;][et_pb_text _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;18px&#8221;]<\/p>\n<p>Newsrooms these days are stretched to the limit. So, don\u2019t take it personally if your non-profit charity presser isn\u2019t picked up as easily as it used to be.<\/p>\n<p>Instead, be helpfully persistent.<\/p>\n<p>We knew we had a powerful and positive story with Ciandress Jackson. She\u2019s a software consultant whose career allows her some time and resources to give back. Her cause is the <a href=\"https:\/\/www.thebegreatfoundation.org\/\">Be Great Foundation<\/a>. An organization focused on promoting STEM careers for Black, Latinx and financially disadvantaged students.<\/p>\n<p>[\/et_pb_text][et_pb_code _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; width=&#8221;100%&#8221; max_height=&#8221;1000px&#8221;]<iframe loading=\"lazy\" width=\"1000\" height=\"562.50\" src=\"https:\/\/www.wfmynews2.com\/embeds\/video\/83-06a57c0e-2d21-4f9b-925c-b2d9c59adf82\/iframe\"><\/iframe>[\/et_pb_code][et_pb_code _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221;][\/et_pb_code][et_pb_image src=&#8221;https:\/\/www.thekingsenglish.com\/wp-content\/uploads\/2021\/07\/image003.jpg&#8221; title_text=&#8221;image003&#8243; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; text_font=&#8221;|300|||||||&#8221; text_text_color=&#8221;#000000&#8243; text_font_size=&#8221;18px&#8221;]<\/p>\n<p>Ciandress came to us to promote the Foundations first major fund-raising event, the Victory Lap 5k.<\/p>\n<p>That\u2019s simple enough, but we realized that nobody had heard of the Be Great Foundation in the first place.<\/p>\n<p>The story is strong, loaded with keywords \u2013 diversity, STEM, K-12 education, financial empowerment. But again, \u201cwe\u2019re the new kids.\u201d We had to work a little harder.<\/p>\n<p>King\u2019s English got together with our colleague, Ivan Saul Cutler, principal of Making Newz and consummate community photographer and publicist.<\/p>\n<p>Ivan\u2019s photos shot at a sort of \u201csoft launch\u201d of Be Great Foundation STEM workshops helped open the media doors. We supplied a package of news-quality high resolution images to local media and the gates opened up.<\/p>\n<p>First, photography of the Foundation in action made the organization more \u201creal\u201d than an introductory press release would ever be able to do. Even television outlets \u201cgot the picture\u201d and decided to schedule studio interviews! Second, for print media, we supplied art they could use, without having to use their resources. We placed in three local newspapers as of this writing.<\/p>\n<p>Pretty simple. For \u201ccommunity\u201d stories there\u2019s interest in running it. But papers don\u2019t have the same people power to cover it.<\/p>\n<p>[\/et_pb_text][et_pb_image src=&#8221;https:\/\/www.thekingsenglish.com\/wp-content\/uploads\/2021\/07\/ivan-saul-cutler-be-great-foundation.jpg&#8221; title_text=&#8221;ivan-saul-cutler-be-great-foundation&#8221; _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221;][\/et_pb_image][et_pb_text _builder_version=&#8221;4.9.7&#8243; _module_preset=&#8221;default&#8221; text_text_color=&#8221;#B32216&#8243;]<\/p>\n<p>Photographer Ivan Saul Cutler in action.<\/p>\n<p>[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Newsrooms these days are stretched to the limit. So, don\u2019t take it personally if your non-profit charity presser isn\u2019t picked up as easily as it used to be. Instead, be helpfully persistent. We knew we had a powerful and positive story with Ciandress Jackson. She\u2019s a software consultant whose career allows her some time and [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":1739,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"categories":[1],"tags":[],"class_list":["post-1747","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Publicizing a charity \u2013 You may need to go the extra mile to help out the media - King&#039;s English - Advertising | Public Relations | Design | Internet Marketing<\/title>\n<meta name=\"description\" content=\"Newsrooms these days are stretched to the limit. 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